Last updated: 24 July 2026
This Privacy Policy explains how Bello Derm, operated by Kassia Ltd ("we", "us", "our"), collects, uses and protects your personal data when you visit or shop at bellodermco.uk, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
Kassia Ltd, trading as Bello Derm
Registered office: 23 Axtell Way, Aylesbury, England, HP22 3AR
Company number: 07617293
Contact: frantisekvanek315@gmail.com
2. What personal data we collect
- Contact details you provide when ordering (name, email, delivery address, phone number)
- Payment information, processed securely by our payment provider (we do not store full card details)
- Order history and customer service correspondence
- Technical data such as IP address, browser type, and device information
- Marketing preferences, if you opt in to our newsletter
3. How we use your data
- To process and fulfil your orders, including delivery and customer service
- To send order confirmations, shipping updates, and respond to enquiries
- To send marketing communications, only where you have opted in, and you can unsubscribe at any time
- To improve our website and product offering through analytics
- To comply with our legal and tax obligations
4. Legal basis for processing
We process your data on the basis of: performance of a contract (fulfilling your order), legitimate interests (improving our service and preventing fraud), consent (marketing emails, non-essential cookies), and legal obligation (accounting and tax records).
5. Sharing your data
We share data only with trusted third parties needed to run our business, including payment processors, delivery couriers, our e-commerce platform (Shopify), and marketing/analytics tools (such as Meta and Google) where you have consented to related cookies. We do not sell your personal data.
6. International transfers
Some of our service providers may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or an adequacy decision.
7. How long we keep your data
We retain order and customer data for as long as necessary to fulfil the purposes described above, and to meet our legal, accounting, and tax obligations (typically 6 years for financial records).
8. Your rights
Under UK GDPR, you have the right to: access the personal data we hold about you; request correction of inaccurate data; request erasure of your data; object to or restrict certain processing; request data portability; and withdraw consent at any time where processing is based on consent.
To exercise any of these rights, contact us at frantisekvanek315@gmail.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
9. Cookies
Our website uses cookies. Please see our Cookie Policy for full details.
10. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
11. Contact us
If you have any questions about this Privacy Policy or how we handle your data, please contact us at frantisekvanek315@gmail.com.